Rebirth 2005: From Coal Baron to Mobile Phone Tycoon

After dying in a mining accident overseas, coal boss Lu Yuan is reborn in 2005—a critical turning point in his destiny. Remembering his brothers who would later suffer devastating losses, Lu Yuan arrives with 100 million yuan in cash and resolves to change course. He turns his back on the doomed mining industry and dives headfirst into the still-untapped mobile phone market. No offline distribution network? No problem—his battle-hardened coal-mining team storms the physical retail space, squeezing established distributors out of the market. No talent? He puts out the call: "I'm Lu Yuan, a coal boss with deep pockets—come and get rich." No marketing know-how? He simply copies the playbook. At the nation's first smartphone launch event, he shouts to the crowd: "Let's all choke on our dreams."