Who Can Define Popularity?

Si-Won Cha has dedicated his entire existence to a single pursuit: absolute popularity. Through sheer willpower, he completely reinvented himself, meticulously overhauling everything from his physical appearance to his everyday demeanor to craft the ultimate persona. Now thriving as the center of attention, he revels in the admiration of his peers and carefully guards his hard-earned status at the top of the social hierarchy. However, his perfectly curated life faces an unexpected disruption with the arrival of Da-Un Hyeong. Equally narcissistic and relentlessly eager for the spotlight, Da-Un emerges as a formidable rival determined to challenge Si-Won’s dominance. As the two clash for social supremacy, their rivalry takes a bizarre turn when Da-Un inexplicably becomes convinced that Si-Won harbors a secret romantic crush on him. Caught between defending his coveted reputation and navigating his rival’s delusional assumptions, Si-Won must figure out how to handle this chaotic dynamic. What begins as a straightforward battle for popularity quickly spirals into a confusing entanglement, forcing Si-Won to question what it truly means to be admired—and whether surviving Da-Un’s relentless attention is even possible.