In the late Qing dynasty, Gu Pingyuan, a young scholar, is wrongly accused and exiled, with a price on his head, forcing him to rely on his wit and courage to survive. He transforms from a scholar to a businessman, starting as a traveling merchant and gradually establishing a reputation as a banking businessman, followed by a successful tea merchant. As his wealth and influence grow, he clashes with powerful merchant groups from Shanxi, Beijing, the salt merchants, and the grain merchants. Through his cunning and bravery, Gu Pingyuan overcomes countless challenges, ultimately becoming a legendary entrepreneur. He uses his business acumen to help his country, joining forces with other merchants to resist foreign economic domination and save the nation's economy.