Koi to Yobu ni wa Kimochi Warui

Once love takes hold, it becomes impossible to let go. This truth is quickly discovered by Ryou Amakusa, a highly successful and exceptionally capable businessman known for his notoriously casual attitude toward women. His life takes an unexpected turn following a chance encounter with Ichika Arima, an ordinary high school girl who happens to be her sister's best friend. From that singular moment, Ryou finds himself falling head over heels in love, completely captivated by someone entirely outside his usual world. Determined to win her heart, Ryou begins pursuing Ichika with methods that are overwhelmingly direct and relentless. However, his intense advances are met with nothing but sheer revulsion. Far from being charmed, the unapologetic otaku high schooler responds with blunt insults and open disgust, making her feelings abundantly clear at every opportunity. Yet, Ryou’s infatuation has warped his perspective so thoroughly that he interprets her harsh rejections as a unique expression of affection. What follows is a delightfully unconventional romantic comedy built on this absurd misunderstanding. The story thrives on the stark contrast between a twisted, elite corporate professional who refuses to take no for an answer and a perfectly normal teenage girl just trying to survive his bizarre declarations of love.