667-tsuu no Love Letter

The story opens by tracing the initial encounter between Touma and Yui, establishing a tender connection that is soon tested by circumstance. When the two are forced to part ways, their bond endures through a poignant exchange of love letters. As time passes, each written message reveals a deepening sense of longing, painting a picture of two individuals quietly pining for one another across the distance that separates them. Near the conclusion of the piece, a striking revelation recontextualizes the entire narrative. Every line of dialogue spoken throughout the story is drawn directly from genuine letters submitted by the public. These messages were originally sent after Morinaga announced the discontinuation of Lipton Milk Tea in March 2022, transforming real consumer devotion into an intimate fictional romance. Directed by Toshitaka Shinoda, this original net animation was produced for Morinaga Milk Industry as a promotional campaign. By weaving authentic expressions of affection into the relationship between Touma and Yui, the project serves as a creative celebration marking the return of Lipton Milk Tea, now made available once again in carton form.