It Started with a KitKat

"It Started with a KitKat" is a collection of animated commercial shorts directed by acclaimed filmmaker Naoko Yamada. Produced as part of a promotional campaign for the beloved chocolate brand, the series utilizes Yamada's signature emotive animation style to explore how small, everyday gestures can lead to meaningful human connections. The project demonstrates that a simple offering like a piece of candy can serve as the catalyst for bridging emotional gaps between people. The anthology includes two distinct releases. The first installment, which shares its title with the overall series, premiered on February 21, 2022, establishing the core theme of unexpected bonds forming over a shared snack. The second short, titled "It Started with a KitKat: The Spark That Connects a Daughter and Her Mother's Hearts," was released on October 3, 2022. This follow-up entry narrows its focus to the delicate relationship between a mother and her daughter, illustrating how a humble KitKat bar becomes the pivotal moment that brings their hearts closer together.