Evangelion × Attack ZERO

Evangelion × Attack ZERO is a short original net animation produced as a commercial collaboration between the Evangelion franchise and Kao Corporation. The promotional project was created to advertise the company's Attack ZERO line of laundry care products, utilizing the iconic imagery and characters of the beloved anime series to reach consumers in a distinctive way. The brief animated spot centers on Rei Ayanami, one of the most recognizable figures from the Evangelion universe. Rather than engaging in her usual battles or navigating complex interpersonal dynamics, she is featured in a setting tailored entirely to highlight the practical benefits of the advertised detergent. By placing such a prominent character in an everyday domestic context, the commercial bridges the gap between high-concept science fiction and routine household needs. This unique crossover serves as both a functional advertisement for Kao's cleaning product and a novelty piece for fans of the franchise.