Longtime Red Mall

Seeking a complete departure from his violent history, Geon-Ho leaves behind his reputation as a notorious gangster to pursue a quiet life in the countryside. His plan for a peaceful fresh start involves opening an adult novelty shop, a venture he assumes will keep him far removed from the chaos of his past. However, his vision of a tranquil retirement is quickly upended when the store unexpectedly becomes a massive local success. Instead of fading into obscurity, Geon-Ho finds himself thrust into the spotlight of a booming business, forced to navigate the demands of curious customers and immerse himself in the unfamiliar industry of intimate products. Adapting to this bizarre new reality proves challenging for the former enforcer, but he does not have to face it alone. With the assistance of Yeon-U, Geon-Ho decides to approach his unexpected enterprise with the same dedication he once applied to his underworld career. Rather than simply managing the storefront, he takes a remarkably hands-on approach to quality control. Together, they begin personally testing the merchandise, transforming what was meant to be a sleepy rural retreat into an adventurous and thoroughly unconventional chapter of his life.